Dictionare online DICTIONAR TERMENI-MARKETING - mass market

 
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Mass Marketing(<b>RO</b>) - Filosofie de marketing in care cel care vinde vede piata ca pe un tot omogen si, in cazul acesta, nu are decat un singur program de marketing (acelasi produs, acelasi pret, aceeasi promovare si acelasi sistem de distributie) pentru toata lumea; se mai numeste si Unsegmented Marketing or Undifferentiated Marketing (marketing nediferentiat). Vezi Differentiated Marketing; Product-Differentiated Marketing; Target Marketing<br><br>(<b>EN</b>)A marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, has only one marketing program (the same product, the same price, the same promotion and the same distribution system) for everyone; also referred to as Unsegmented Marketing or Undifferentiated Marketing. See Differentiated Marketing; Product-Differentiated Marketing; Target Marketing.
Mass Media Advertising(<b>RO</b>) - Advertising neselectiv prin intermediul unor canale media foarte populare, care are ca scop atingerea unei audiente cat mai vaste.<br><br>(<b>EN</b>)Advertising in a non-selective way by means of the popular media in order to reach the widest possible audience.
Available Market(<b>RO</b>) - Acea parte din piata totala care are un interes intr-un unui produs, isi permite sa-l cumpere si nu are bariere de acces la acesta. Vezi Access Barriers; Market Entry Barriers.<br><br>(<b>EN</b>)That part of the total market which professes an interest in a product, can afford to purchase it, and is not prevented by access barriers from reaching it. See Access Barriers; Market Entry Barriers.
Market(<b>RO</b>) - Cumparatorii si potentialii cumparatori ai unui produs, care au un anumit nivel de interes in ceea ce-l priveste si care isi permit sa-l cumpere<br><br>(<b>EN</b>)All the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.
Market Follower(<b>RO</b>) - Companie care se multumeste sa isi mentina cota de piata in spatele unui lider cunoscut. Vezi Market Challenger; Market Leader; Market Nicher.<br><br>(<b>EN</b>)A company content to maintain its existing market share behind an established market leader. See Market Challenger; Market Leader; Market Nicher.
Buyer's Market(<b>RO</b>) - O piata in care exista o abundenta a unui anumit produs sau serviciu.<br><br>(<b>EN</b>)A market in which there is an abundance of a particular good or service for sale.
Seller's Market(<b>RO</b>) - O piata in care exista lipsa de anumite produse sau servicii de vanzare<br><br>(<b>EN</b>)a market in which there is a shortage of particular goods or services for sale.
Served Market(<b>RO</b>) - Acea parte a pietei pe care o companie o are in vedere ca tinta, numita si Target Market<br><br>(<b>EN</b>)that part of the total market which a company decides to target; also called the Target Market
Test Market(<b>RO</b>) - Un oras, regiune sau stat folosit pentru o testa reactia pietei la un produs nou sau la un program de marketing inainte de a se incepe comercializarea in forta, testele de piata pot fi simulate prin adunarea mai multor indivizi selectati din piata tinta. Vezi New Product Development.<br><br>(<b>EN</b>)a city, region or state used to test market reaction to a new product and marketing program before full commercialisation begins; test markets can also be simulated by bringing together selected individuals from the target market. See New Product Development.
Consumer Market(<b>RO</b>) - Cumparatori si potentiali cumparatori ai bunnurilor sau serviciilor pentru uzul personal si pentru menaj.<br><br>(<b>EN</b>)Buyers and potential buyers of goods and services for personal and household use.
Market Entry(<b>RO</b>) - Lansarea unui produs nou pe o piata noua. Strategia variaza in functie de momentul intrarii pe piata al produsului; un produs care intra primul pe piata are un avantaj automat, in timp ce produsele care intra pe piata mai tarziu vor trebui sa demonstreze ca sunt mai bune decat celelalte, mai ieftine si asa mai departe.<br><br>(<b>EN</b>)The launch of a new product into a new or existing market. A different strategy is required depending on whether the product is an early or late entrant to the market; the first entrant usually has an automatic advantage, while later entrants need to demonstrate that their products are better, cheaper and so on.
Market Expansion(<b>RO</b>) - Strategie de dezvoltare in care organizatia intentioneaza sa introduca produsele pe care le are pe piete noi; dezvoltare de piata prin targetarea unor segmente noi din punct de vedere geografic, demografic sau psihografic sau unor utilizatori complet noi.<br><br>(<b>EN</b>)A growth strategy in which an organisation targets existing products to new markets; market development by targeting new geographic markets, new demographic or psychographic segments, or totally new users.
Free Market(<b>RO</b>) - Piata in care exista un grad mic de implicare a guvernului in deciziile pietei.<br><br>(<b>EN</b>)A market place which has minimum direct involvement of government in market decisions.
Market Broadening(<b>RO</b>) - Strategie prin care o companie priveste mai departe de produsul existent si de nevoia sau dorinta consumatorului care il cumpara; asadar, o companie care produce pudra de sapun, stiind ca dorinta consumatorilor este de a avea haine mai albe, ar putea sa-si extinda operatiunile pentru a produce un agent de inalbire.<br><br>(<b>EN</b>)A strategy in which a company looks beyond its existing product to the need or want of the consumers which buy it; thus a company which makes soap powder, knowing that what its consumers want is whiter clothes, might expand its operations to make a bleach.
Horizontal Market(<b>RO</b>) - Piata a unui produs care este achizitionat de mai multe ramuri industriale. Vezi Vertical Market (piata verticala).<br><br>(<b>EN</b>)A market for a product which is bought by many industries. See Vertical Market.
Market Minimum(<b>RO</b>) - Nivelul de vanzari pe care firma se asteapta sa-l atinga pe o piata fara nici un efort promotional.<br><br>(<b>EN</b>)The level of sales that a firm can expect to achieve in a market without promotional effort of any kind.
Market Leader(<b>RO</b>) - Companie ale carei produse au cea mai inalta cota de piata. Vezi Market Challenger; Market Follower; Market Nicher.<br><br>(<b>EN</b>)The company whose products hold the largest market share. See Market Challenger; Market Follower; Market Nicher.
Market Segmentation(<b>RO</b>) - Divizarea unei piete heterogene in grupuri sau sectoare cu nevoi sau dorinte relativ omogene.<br><br>(<b>EN</b>)The division of a totally heterogeneous market into groups or sectors with relatively homogeneous needs and wants
Market Potential(<b>RO</b>) - Marimea unei piete, calculata in bani, care include pe cei care sunt interesati de produs si care si-l pot permite sa-l cumpere.<br><br>(<b>EN</b>)The size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it.
Market Niche(<b>RO</b>) - Segment mic, dar profitabil al unei piete, care nu este in pericolul de a atrage competitia.<br><br>(<b>EN</b>)A small but profitable segment of a market unlikely to attract competitors.
Market Opportunity(<b>RO</b>) - O piata nou-identificata sau un gol intr-o linie de produse pe care compania le poate exploata.<br><br>(<b>EN</b>)A newly identified market or product gap within a market which a company can exploit
Disaggregated Market(<b>RO</b>) - O piata in care trebuie facute produse separate pentru fiecare client, pentru ca fiecare are alte nevoi; se mai numeste si segmentare completa. Vezi Customised Marketing Mix (mix de marketing ajustat); Market Atomisation Strategy (strategie de atomizare a pietei).<br><br>(<b>EN</b>)A market in which separate products must be made for each customer because each has different needs; also referred to as Complete Segmentation. See Customised Marketing Mix; Market Atomisation Strategy.
Market Testing(<b>RO</b>) - Introducerea unui produs nou si a unui program de marketing pe o piata la niste cote reduse, cu scopul de a le testa inainte de lansarea completa. Vezi New Product Development.<br><br>(<b>EN</b>)Introducing a new product and marketing program into a market on a limited basis in order to test both before a full launch. See New Product Development.
Potential Market(<b>RO</b>) - Toti indivizii sau organizatiile de pe o piata anume care au un anumit nivel de interes indreptat catre un produs<br><br>(<b>EN</b>)all the individuals and organisations in a particular market who have some level of interest in the product.
Market Forecast(<b>RO</b>) - Vanzarile anticipate pe o piata ca intreg pe o perioada data, luand in considerare circumstantele predominante ale mediului extern.<br><br>(<b>EN</b>)The anticipated sales for a market as a whole during a given period, taking into account prevailing environmental circumstances.
Reseller Market(<b>RO</b>) - Piata formata din wholesaleri si retaileri care cumpara produse pentru a le revinde.<br><br>(<b>EN</b>)the market consisting of wholesalers and retailers who buy products for resale purposes.
Market Positioning(<b>RO</b>) - Activitate de marketing intentionata sa plaseze un produs intr-o pozitie dezirabila pe o piata si sa fie perceput intr-un anumit fel de consumatori. Vezi Real Positioning; Repositioning.<br><br>(<b>EN</b>)Marketing activity intended to place a product into a desired position in a market and to have it perceived in that way by consumers. See Real Positioning; Repositioning.
Common Market(<b>RO</b>) - Un grup de tari asociate geografic care limiteaza barierele de schimb intre natiunile membre si care aplica tarife comune produselor provenite de la tari care nu sunt membre; se mai numesc si blocuri regionale de schimb. Vezi European Common Market (piata europeana comuna).<br><br>(<b>EN</b>)A group of geographically associated countries limiting trade barriers among member nations and applying common tariffs to products from non-members; also known as regional trading blocks. See European Common Market
Market Research(<b>RO</b>) - Strangerea sistematica de informatii in legatura cu o piata, prin intermediul unei anchete, al observatiei sau al experimentarii. Vezi Marketing Research (cercetarea de marketing).<br><br>(<b>EN</b>)The systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.
Target Market(<b>RO</b>) - Grupul ale carui nevoi si dorinte compania doreste sa satisfaca.<br><br>(<b>EN</b>)the group whose needs and wants the company wishes to satisfy.
Market Dynamics(<b>RO</b>) - Schimbarile care apar intr-o piata, independente de companie si care ii influenteaza deciziile si performantele.<br><br>(<b>EN</b>)Changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance
Qualified Available Market(<b>RO</b>) - Indivizii si organizatiile de pe o anumita piata care sunt interesati de un produs pe care si l pot permite si care nu au nici un obstacol legal sau nelegal in procurarea lui.<br><br>(<b>EN</b>)The individuals and organisations in a particular market who are interested in a product, can afford it, and who are not prevented from purchasing by any access barrier or legal restriction.
Vertical Market(<b>RO</b>) - O piata in care un produs este folosit in una sau cateva industrii. Vezi Horizontal Market (piata orizontala).<br><br>(<b>EN</b>)A market for a product that is used in one (or few) industries. See Horizontal Market.
Market Index(<b>RO</b>) - Combinatie de factori de piata folositi sa prezica nivelul de vanzari.<br><br>(<b>EN</b>)A combination of market factors used to predict the likely level of sales.
Market Factor(<b>RO</b>) - Variabila externa care afecteaza nivelul de vanzari al unei companii<br><br>(<b>EN</b>)Any external variable affecting the level of a company's sales.
Market Attractiveness(<b>RO</b>) - Gradul in care o piata ofera oportunitati unei organizatii, luand in considerare marimea pitei, rata de crestere, nivelul de competitie si constrangerile.<br><br>(<b>EN</b>)The degree to which a market offers opportunities to an organisation, taking into account the market size and growth rate and the level of competition and other constraints.
Terminal Market(<b>RO</b>) - Piata spre care produse de lag consum sunt trimise de pe piete locale sau regionale pentru a fi procesate si ambalate pentru a fi trimise la wholesaleri sau retaileri.<br><br>(<b>EN</b>)the market to which commodity products are shipped from local and regional markets for processing and packing for final shipment to wholesalers and retailers.
Market Share(<b>RO</b>) - Vanzarile companiei exprimate ca procent din totalul vanzarilor in industria carei compania apartine.<br><br>(<b>EN</b>)A company's sales expressed as a percentage of the sales for the total industry.
Penetrated Market(<b>RO</b>) - Indivizii sau organizatiile intr-o anumita piata care deja au cumparat produsul<br><br>(<b>EN</b>)the individuals or organisations in a particular market who have already purchased the product.
Institutional Market(<b>RO</b>) - Piata care consta in scoli, universitati, spitale, organizatii caritabile, cluburi si alte organizatii similare, care cumpara produse sau servicii pentru a le utiliza in producerea propriilor bunuri si servicii.<br><br>(<b>EN</b>)A market consisting of schools, universities, hospitals, charities, clubs and similar organisations which buy goods and services for use in the production of their own goods and services.
Market Penetration(<b>RO</b>) - Strategie de dezvoltare in care compania isi concentreaza eforturile asupra segmentului de piata pe care il vizeaza, cu scopul de a atrage un procent mai mare de utilizatori ai produsului sau.<br><br>(<b>EN</b>)A growth strategy in which a company concentrates its efforts on its target market in order to attract a higher percentage of users of its product
Market Development(<b>RO</b>) - Strategie prin care o companie cauta sa se dexvolte prin introducerea produselor sale pe piete noi.<br><br>(<b>EN</b>)A strategy by which a company seeks growth by taking its existing products into new markets.
Market Challenger(<b>RO</b>) - Companie care detine o mare parte din piata si care concureaza viguros cu liderul de piata pentru a-si exprima fatis leadership-ul. Vezi Market Follower; Market Leader; Market Nicher.<br><br>(<b>EN</b>)A company holding a major market share and competing vigorously with the market leader for outright leadership. See Market Follower; Market Leader; Market Nicher.
Market Diversification(<b>RO</b>) - Strategie prin care o companie cauta sa se dezvolte prin aduagarea de produse in portofoliu si prin introducerea acestora pe piete noi.<br><br>(<b>EN</b>)A strategy in which a company seeks growth by adding products and markets of a kind unrelated to its existing products and markets.
Singles Market(<b>RO</b>) - Un segment de piata, privit ca o categorie de lifestyle si demografica, care include vaduvi di divortati, cat si persoane singure care nu au fost niciodata casatorite<br><br>(<b>EN</b>)a market segment, regarded as both a lifestyle and a demographic category, which includes widowed and divorced people as well as "never-been-married" singles.
Down-Market Consumers(<b>RO</b>) - Clienti care in mod normal cauta si achizitioneaza mai degraba produse cu preturi mici decat produse scumpe.<br><br>(<b>EN</b>)Consumers who habitually look for, and purchase, low-priced rather than more expensive products. See Up- Market Consumers.
Market Segment(<b>RO</b>) - Grup sau sector intr-o piata heterogena care este format din consumatori sau organizatii cu nevoi si dorinte asemanatoare; persoanele dintr-o piata care vor raspunde intr-un anumit fel la un set de stimului de marketing. Vezi Market Segmentation (segmentarea pietei).<br><br>(<b>EN</b>)A group or sector within a heterogeneous market consisting of consumers or organisations with relatively homogeneous needs and wants; those within a market who will respond to a given set of marketing stimuli in a particular way. See Market Segmentation.
Standard Test Market(<b>RO</b>) - O forma de test de marketing in care compania selecteaza un numar mic de orase reprezentative in care sa se testeze amestecul complet de marketing inainte de lansarea unui nou produs. Vezi Test marketing<br><br>(<b>EN</b>)a form of test market in which the company selects a small number of representative cities in which to trial the full marketing mix prior to a new product launch. See Test Marketing.
Foreign Market Entry(<b>RO</b>) - Expansiune care implica intrarea pe o piata din strainatate; cele patru moduri de intrare pe o piata din afara granitelor sunt: exportul, acordarea de licente, parteneriatul sau prin distributie directa.<br><br>(<b>EN</b>)Expansion by entering an overseas market; the four possible ways of entry an overseas market are by exporting, licensing, joint venturing or direct ownership.
Area Market Specialist(<b>RO</b>) - Un manager de marketing, cu bune cunostinte locale, care este plasat intr-o piata distincta si de cote mari pentru a sustinte efortul de vanzare.<br><br>(<b>EN</b>)A marketing manager, with good local knowledge, located in a high-volume, distinctive market to support the sales effort.
Relative Market Share(<b>RO</b>) - Marimea segmentului de piata al unei companii in comparatie cu cel al competitorilor<br><br>(<b>EN</b>)the size of a company's share of the market compared to that of competitors.
Market Growth Rate(<b>RO</b>) - Proportia, adesea exprimata ca procentaj pe an, care exprima cresterea in marime a unei piete.<br><br>(<b>EN</b>)The rate, commonly expressed as a percentage per annum, at which a market is increasing in size.
Designated market area (DMA)(<b>RO</b>) - Desemnare geografica, folosita de A.C. Nielsen, care specifica ce tari sunt incluse in piata unei televiziuni anume. Vezi de asemenea Area of dominant influence (zona de influenta dominanta).<br><br>(<b>EN</b>)A geographic designation, used by A.C. Nielsen, that specifies which counties fall into a specific television market. See also, Area of dominant influence.
Area Market Potential(<b>RO</b>) - Estimarea unei cantitati de vanzari, in unitati sau in bani, pentru un anumit teritoriu sau regiune in conditiile unui anumit nivel de efort de marketing al industriei.<br><br>(<b>EN</b>)An estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.
Market Penetration Pricing(<b>RO</b>) - Metoda de stabilire a pretului in care un fabricant configureaza un pret relativ scazut in stadiul introductiv al ciclului de viata al produsului, intentionanad sa castige o cota de piata. Vezi Market Skimming Pricing.<br><br>(<b>EN</b>)An approach to pricing in which a manufacturer sets a relatively low price for a product in the introductory stage of its life cycle with the intention of building market share. See Market Skimming Pricing.
Market Skimming Pricing(<b>RO</b>) - Metoda de stabilire a pretului in care un producator stabileste un pret mare in etapa introducerii pe piata a produsului, pentru a atrage cumparatorii care doresc foarte mult produsul si care isi permit sa-l cumpere, iar apoi scade pretul pentru a atrage urmatorul segment de piata. Vezi Market Penetration Pricing.<br><br>(<b>EN</b>)A pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market. See Market Penetration Pricing.
Market Driven Economy(<b>RO</b>) - Economie controlata de fortele pietei si nu de actiunile guvernamentale.<br><br>(<b>EN</b>)An economy controlled by market forces rather than by government action.
Market Segmentation Organisation(<b>RO</b>) - Organizarea activitatilor de marketing ale unei firme astfel incat fiecare diviziune separata este responsabila de fiecare segment de piata major. Vezi Organisational Structure (structura oraganizationala).<br><br>(<b>EN</b>)The organisation of a firm's marketing activities so that a separate division is responsible for each of its major market segments. See Organisational Structure.
Market Opportunity Evaluation(<b>RO</b>) - Masurarea gradului in care oportunitatile de piata se potrivesc cu obiectivele si resursele organizatiei.<br><br>(<b>EN</b>)The matching of an identified market opportunity to an organisation's objectives and resources.
Geographic Market Concentration(<b>RO</b>) - Caracteristica distinctiva a unei piete industriale; piata industriala tinde sa fie mai mult concentrata geografic decat piata consumatorilor.<br><br>(<b>EN</b>)A distinctive characteristic of the industrial market; the industrial market tends to be more geographically concentrated than the consumer market.

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