Dictionare online DICTIONAR TERMENI-MARKETING - Per

 
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Rezultate: 26 pentru Per
Per Capita Income(<b>RO</b>) - Venit mediu pentru o persoana a unui popor<br><br>(<b>EN</b>)average income per person in a population
Per Diem Expense Plan(<b>RO</b>) - Plata sumei cheltuite in calatorii si cazare a unui agent de vanzari pe o perioada fixata<br><br>(<b>EN</b>)the payment of travel and accommodation expenses to a salesperson at a fixed daily rate
Perceived Risk(<b>RO</b>) - Un risc functional sau psychosocial pe care u consumator simte ca si-l asuma la cumpararea unui produs.<br><br>(<b>EN</b>)A functional or psychosocial risk a consumer feels he/she is taking when purchasing a product.
Percentage-of-Sales Method(<b>RO</b>) - O metoda de a fixa un buget pentru promotie in care, suma ce va trebui cheltuita intr-o perioada data este un procentaj fix al veniturilor vanzarilor ale perioadei precedente<br><br>(<b>EN</b>)a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.
Perception(<b>RO</b>) - Modul in care un individ interpreteaza stimulii primiti de simturi.<br><br>(<b>EN</b>)the way in which an individual interprets stimuli received by the senses.
Perceptual Mapping(<b>RO</b>) - Un instrument sau proces folosit in cercetarea de marketing pentru a urmarii modul in care indivizii alesi dint piata taret percep diverse companii, produse sau branduri, numite si Position Mapping<br><br>(<b>EN</b>)a tool or process used in marketing research for charting the way individuals selected from the target market perceive different companies, products or brands; also called Position Mapping.
Performance(<b>RO</b>) - Evaluarea reusitelor unui program dupa ce acesta s-a incheiat; de obicei in termeni de acoperire si frecventa( vezi: Average Frequency, Effective Frequency, Effective Reach, Frequency, Frequency Distribution, Impressions, Net Reach, OTS/OTH, Reach).<br><br>(<b>EN</b>)Evaluation of a schedule’s achievements after the event, usually in terms of reach and frequency (see Average Frequency, Effective Frequency, Effective Reach, Frequency, Frequency Distribution, Impressions, Net Reach, OTS/OTH, Reach).
Performance Allowance(<b>RO</b>) - O reducere data unui wholesaler sau retailer care promite sa realizeze activitati aditionale (display special, etc) pentru a vinde cantitati mai mari de produs.<br><br>(<b>EN</b>)a discount or price reduction given to a wholesaler or retailer who promises to perform some additional activity (special display, etc) to sell a greater quantity of product.
Performance Appraisal(<b>RO</b>) - O evaluare a activtatilor si efectivitatii unui agent de vanzari, marketing officer, etc. Pe o perioada data<br><br>(<b>EN</b>)an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a given period
Performance Price(<b>RO</b>) - Valoarea timpului economisit de un client folosid un nou produs pentru a finaliza o cerinta anumita, pretul de performanta poate deseori sa compenseze alte preturi de timp. Vezi Non-Monetary Price; Time Price.<br><br>(<b>EN</b>)the value to a consumer of the time saved by using a new product to complete a specified task; the performance price can often offset other "time prices". See Non-Monetary Price; Time Price.
Performance Risk(<b>RO</b>) - Grija in mintea cumparatorului ca produsul luat in calcul pentru achizitionare nu va functiona eficient, numit si Functional Risk. Vezi Risk<br><br>(<b>EN</b>)concern in the buyer's mind that the product being considered for purchase will not work efficiently; also called Functional Risk. See Risk.
Perimeter Boards(<b>RO</b>) - Publicitate in jurul stadioanelor si terenurilor sportive.<br><br>(<b>EN</b>)Advertising around stadiums or playing fields.
Perishability(<b>RO</b>) - Una dinte cele 4 caracteristici (inseparabilitate, intangibilitate si variabilitate) care disting un serviciu, perisabilitatea exprima notiunea ca un serviciu nu poate fi facut inaint si stocat. Vezi Sercices Marketing; Inseparability; Intangibility; Variability<br><br>(<b>EN</b>)one of the four characteristics (with inseparability, intangibility and variability) which distinguish a service; perishability expresses the notion that a service cannot be made in advance and stored. See Sercices Marketing; Inseparability; Intangibility; Variability.
Person Marketing(<b>RO</b>) - Activitatea de marketing menita sa creeze atentia pietei tinta si o opinie favorabila a unei anumite persoane<br><br>(<b>EN</b>)marketing activity aimed at creating target market awareness, and a favourable opinion, of a particular person.
Personal Data(<b>RO</b>) - Date referitoare la un individ in viata ca poate fi identificat din informatii, include orice exprimare a opiniei despre individ<br><br>(<b>EN</b>)Data related to a living individual who can be identified from the information; includes any expression of opinion about the individual.
Personal Income(<b>RO</b>) - Venitul, salariile, etc. castigate de un individ<br><br>(<b>EN</b>)the wages, salary, etc. earned by an individual.
Personal Interview(<b>RO</b>) - O intalnire fata in fata cu un client, o persoana acare a aplicat pentru un job, un cumparator, o persoana intervievata intr-un studiu de marketing, etc<br><br>(<b>EN</b>)a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc.
Personal Selling(<b>RO</b>) - O forma de promotie folosind serviciile unei echipe de vanzari, una din marile variabile controlabile(cu advestising, promovare de vanzari si publicitate) al amestecului de promotie. Vezi Promotion Mix.<br><br>(<b>EN</b>)a form of promotion utilising the services of a sales team; one of the major controllable variables (with advertising, sales promotion and publicity) of the promotion mix. See Promotion Mix.
Personality(<b>RO</b>) - Caracterul distinctiv al unei persoane, folosit ca baza pentru o segmentare psihografica a pietei in care indivizii cu personalitati relativ similare, cu nevoi si dorine similare sunt grupate intr-un singur segment. Vezi Psychographic Segmentation<br><br>(<b>EN</b>)the distinctive character of an individual; used as a basis for the psychographic segmentation of a market in which individuals of relatively similar personality, with similar needs or wants, are grouped into one segment. See Psychographic Segmentation.
Personality Segmentation(<b>RO</b>) - Impatirea unei piete heterogene in grupuri omogene pe baza unor caracteristici de personalitate si asemanari de comportament cum ar fi agresivitate, supunere si compulsivitate. Vezi Psychographic Segmentation<br><br>(<b>EN</b>)the division of a heterogeneous market into homogeneous groups on the basis of personality characteristics and enduring patterns of behaviour such as aggressiveness, compliance or compulsiveness. See Psychographic Segmentation.
Personalizare(<b>RO</b>) - Termen folosit in negocierile in care o parte impinge foarte tare limita pretului, termenilor, conditiilor etc, si refuza sa ajunga la un compromis; cea de-a doua parte trebuie sa tina seama ca impingerea limitelor poate sa o aduca in situatia de pierdere a afacerii.<br><br>(<b>EN</b>)A term used in negotiating in which one party bluffs or pushes the other to the very limit on price, terms, conditions, etc and refuses to concede further; the second party must call the bluff at the risk of losing the business.
Persons using television (PUT)(<b>RO</b>) - Un procentaj al tuturor persoanelor intr-o anumita arie care urmaresc televizorul intr-o anumita perioada de timp<br><br>(<b>EN</b>)A percentage of all persons in a certain viewing area that are viewing television during a specific amount of time.
Persuasion process(<b>RO</b>) - Procesul folosit de advertising de a influenta publicul sau sau atitudini viitoare, in special intentia de cumparare si perceptia despre un produs prin apelare a ratiune si emotie<br><br>(<b>EN</b>)The process used by advertising to influence audience or prospect attitudes, especially purchase intent and product perception by appealing to reason or emotion.
Persuasiune(<b>RO</b>) - Membru al unui canal de marketing care isi asuma leadership-ul pentru a organiza sistemul in vederea inlesnirii inlaturarii conflictelor, atingerii cotelor economice dezirabile si maximizarii impactului pe care il are afacerea. Vezi Marketing Channels.<br><br>(<b>EN</b>)A member of a marketing channel assuming a leadership role in organising the system in order to lessen conflict, achieve economies of scale and maximise business impact. See Marketing Channels.
Persuasive Advertising(<b>RO</b>) - Advertising gandit pentru a convinge ( decat sa informeze sau sa aminteasca)<br><br>(<b>EN</b>)advertising intended to persuade (rather than to inform or remind).
PERT(<b>RO</b>) - Acronim pentru Evaluarea programului si tehnica de review, o tehnica cantitativa folosita ca instrument managerial in planificarea si controlarea programelor complexe. PERT se foloseste in mod obisnuit, prima data introdus pentru folosirea in industria aerospatiala, in coordonare, cronometrare si programare a numeroaselor activitati in procesul de dezvoltare a noului produs<br><br>(<b>EN</b>)acronym for Progam Evaluation and Review Technique; a quantitative technique used as a managerial tool in planning and controlling complex programs. Common use has been made of PERT, originally introduced for use in the aerospace industry, in the coordinating, timing and scheduling of the many activities in the new product development process.

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